How to bundle K-lite with application?

Hello,

Is there a way to install K-lite while installing another application?

The idea here is to make sure K-lite is installed to support certain video formats in our application. Can we, for example, download the latest installer and then do a "verysilent" install for this latest installer?
Is there a link that will Always yield the latest standard setup of k-lite?

I only seem to find a link with the version number in it.

Thanks for your help in this matter.

There is no generic download link for latest version.